Embellishment Queen – Graduation

A collection of occasion dresses I’ve trialled over the past few months to wear for my graduation. All of these are statement, embellished pieces and are composed of neutral/nude shades – perfect for a summer ceremony!

Embellishment Queen - Graduation

From left: Powder pink tulip dress, H&M Conscious Collection.
Nude mesh bodycon dress, Miss Selfridge.
Pearl swing dress, Topshop Limited Edition.
Pink floral prom dress, Dorothy Perkins.


10 of the best…western ankle boots

Published in the Daily Mirror on Thursday 6th September:



I also assisted with Amber’s Fashion Clinic page, collating ‘get the look’ items for the printed trouser celebrity trend. This turned out really well and I’m really enjoying the work experience I’m gaining at The Mirror!


Joanne x

My More! magazine shoot


If you’ve picked up a copy of More! this week then you’ve probably seen little ol’ me on the ‘How would you wear’ page.

The River PR girls put me forward for it, and I of course jumped at the chance.
The feature is all about five girls working in the fashion industry, styling up the same one item in their own individual way.

The shoot took place at SNAP studios on New North Road, all I had to do was bring my wardrobe of clothing and accessories to style up this River Island embellished vest:


This little number isn’t in stores yet so I was excited to see it and style it up in my own way. I put this mood board together and took it with me to give the More! junior stylist, Zoe Kozlik, an idea on how I wanted to look.


It was great to get my hair and make up done, I sooo wish I could re-create this look everyday!




After around two hours I was ready to go, dressed in a head to toe River Island look- embellished vest, black leather-look skater skirt, studded DMs, leopard rucksack and spike bracelet. My hair was big and bouncy and my make up minimal with a flick of eyeliner.

It felt strange posing in front of a photographer and at first I found it difficult to think of a new pose after every flash. However, I soon became more relaxed and the photographer was great in helping me change a foot or an arm to get the right shot.




It took just five minutes to whittle down one hundred photos into one final shot, and I was really happy with how it all turned out!
After this I was asked a few questions on my style and the look I had put together that day. I also chose a few images of items which matched the style of my outfit.

I was told the issue would be out the following Tuesday and here it is:


With love, Joanne x

Becoming a fashion intern…

Me with the River Island Press Day dollies!

Me with the River Island Press Day dollies!

As you’ve all noticed I’ve been useless at updating my blog lately, I have just been SO busy this summer!

It all started off in June; I’d passed my 2nd year at Uni and also passed my driving test first time, which brought with it a bout of happiness and positivity.

Since then my life has turned a corner and is everything I’d wanted it to be, working my way up to where I want to be. By the end of June I’d bagged myself an internship with the River Island press office!!

I can honestly say the experience gained there was so worthwhile and the people I’ve met and kept in contact with are irreplaceable. I tried my best to be myself there and I think this was appreciated, along with hard work, passion and a smile! Nothing was ever too much, I don’t remember ever saying the word ‘no’ or ‘I can’t ‘, to be honest I was grateful and happy to be doing every task given to me.

After 6 weeks of interning at River, it was sadly my time to leave. From this however the girls helped me get an internship with the Daily Mirror newspaper, working in the fashion cupboard, calling in product, assisting on photoshoots and putting together fashion columns. I’ve been told I can stay on until I start my third year at Uni which is a bonus and gives me loads of experience under my belt! I’m really enjoying being a fashion intern, however it can be tiring working in retail at the weekend too, but I know this is worthwhile and may help me in getting a job after Uni…fingers crossed!

I’ll post snapshots of my published columns in my next post for you to have a peek! Any questions on fashion interning feel free to comment 🙂

With love,

Floral & pastel co-ordinates

I’ve been searching for a floral co-ordinate set for a while now. I know Topshop has a beautiful shorts and blazer set, as well as River Island. These can however, be quite pricey, with blazers ranging from £45-70 before you’ve even considered the shorts to match. So you’ll believe me in saying that I was truly surprised when I came across Matalan‘s website today, where I could bag a pastel daisy print blazer with matching shorts for just £25!! The blazer has been reduced from £20 to £14 and the shorts, £16 to £11. The only downfall- the blazer was sold out in my size online, and when I checked back a few hours later the whole page ceased to exist. I’m going to visit a store tomorrow and hopefully they will have some left! If not I’ll be gutted I missed out on such a great bargain and might have to just settle with the shorts.

Here is a little moodboard featuring the co-ordinates and what I’d like to dress them with:

Floral & pastel co-ordinates