After interning at the River Island press office back in July last year, I was lucky enough to be there when the story first broke that Rihanna would be collaborating with the brand. I knew the hype surrounding it back then was huge, so with the announcement of a London Fashion Week show ahead of the collection’s March release, this wasn’t about to die down anytime soon. When I was invited back to help out with the run up to the LFW show I couldn’t contain my excitement, but I knew that a lot of hard work would have to go into pulling off what is a first for the brand and RiRi herself.
The show was situated in The Old Sorting Office, a large warehouse space which catered for the 90’s youth-inspired collection perfectly. This wasn’t to be your conventional catwalk; instead a higher viewpoint was used with several multi-lit podium frames which models would weave in and out from.
Faces on the front row varied from numerous magazine editors to Jaime Winstone, Mollie King, Zara Martin and Laura Whitmore to models of the moment Cara Delevingne and Jourdan Dunn both sporting items from the collection.
The spring collection was made up of jersey maxi lengths with thigh high slits, long sleeve crop tops, varsity jackets, utility denim and jumpsuits in a palette of blacks, greys, navy and a hint of neon yellow. Close up details included shirts tied round the waists of jumpsuits and mid-length skirts, whilst knotted fabric were focus points on t-shirts and mini dresses. The summer collection combined more sheer and satin fabrics with a brighter palette of oranges and reds and prints such as stripes, dark florals and dip dye. Depicted by street-style youth, accessories included rucksacks and snapbacks bearing gold embellished logos, thigh high military boots and biker-chic ankle boots.
Here is a photo diary of my time at the show:
You can watch the full show here:
I also grabbed one of the goody bags I made up, here is the contents:
Thank you River Island PR!