LOLCat: Teh Exhibishun

Located at the heart of London’s Fitzrovia, The Framer’s Gallery introduces “LOLCat: Teh Exhibishun”, a charitable group art show devoted to the internet phenomenon of cats doing funny things. Whether comical internet memes can be accepted into the world of ‘serious’ contemporary art is however, a matter of personal taste. If you’ve ever indulged in the online guilty pleasure of watching piano-playing kitties or laughing at humorously captioned feline photographs then this is purrfect for you.

Showcased in the surroundings of a converted framing shop, the exhibit is spread across three small rooms. Despite this, the space feels very engaging, with moderate sized artworks which draw you into the close-knit community of the ‘lolcat’ spectacle. Plenty of natural lighting and overhead spotlights replicate the light-hearted nature of this gallery display. Laughter echoes through the exhibition, creating a whole different art-viewing experience. As opposed to feeling somewhat like a naughty, giggling school child hovering around a historic nude sculpture, here, you’re encouraged to snigger.

Rather than regurgitate the largely amateur works which already exist online, the group of over 40 artists contributing to this exhibition seek only to react to the craze with unique and professionally crafted works. Several mediums fill the white blank walls, ranging from photography, illustration, graphic design, paintings, video animation and screen print. In crafting their works, the artists have clearly researched their subject well, using familiar feline faces such as Sylvester the cat, lime cat and inbred (inbread) cat. Many pieces also incorporate the online community’s humorous ‘lolcat speak’, a language based on an approximation of how cats may sound if they spoke.

The oddity of these furry friends being classed as ‘art’ may not be as strange as you think. The artworks offer a natural reflection and progression of society’s current tastes and trends. Take the strikingly controversial “Murdoch Kitteh says SHHHH” watercolour piece by Lizzie Mary Cullen, depicting Rupert Murdoch and Rebekah Brooks in feline form. The pair involved in the notorious phone hacking scandal are brought together in a satirical manner. Brooks’ red hair is painted in humorous abundance whilst Murdoch looks down upon her through his oversized spectacles telling her to ‘SSHHHHH!!!!!’. The misspelling of the surrounding text ‘I found sumfinc secrut’ not only accompanies the ‘lolcat speak’ in other works but also hints at the potential stupidity of the duo for conducting such a crime. The faint watercolours also exemplify the transparency of the pair’s wrongdoing which is now displayed for all to see.

All artwork is available for purchase with 50% of proceeds kindly donated to Battersea Cats and Dogs Home. You can pick up Victoria Koshowski’s silk scarf in a kitty meme collage for £130; other artworks range from Laura Som’s “Teh Kat Detektiv” £2 postcard to Manuel Archain’s ‘The smallest cat in the world’ £2100 original framed giclée print.

So can a feline internet sensation successfully translate into material suitable for an art gallery? With its charitable cause, sell out original artworks and hilarity factor, frankly who cares? If you love a cute moggy and you’re open to a completely different, comical art experience then look no further than ‘teh kittehz’ at this one-off exhibit.

Getting there: The Framers Gallery, 36 Windmill St. London W1T 2JT; nearest tube: Goodge Street. Open Mon-Fri 10am-5.30pm, Sat 11am – 5pm until 15th February 2013. www.lolcattehexhibishun.com/. Free admission.

What today’s fashions owe to a history of style

This is a feature written for my fashion coursework. I take you through every fashion era since the sixties, with a nod to the trends still seen today, including the ones we’d rather forget – shell suits anyone?

Fashion is often influenced by society, politics and advances in technology, seen with the ‘peace and love’ hippie trends, war slogan tees and high-tech, space age designs. Designer debuts, iconic models, music and art helped change the once elitist face of fashion. From successful eras to the downright problematic, what era was your favourite?

The 60’s that swung
The 1960’s brought a new lease of life, many changes were made and fashion, in particular, made a breakthrough. Where fashion had once aimed at Britain’s mature, wealthy elite, now the tastes of the younger generation became important. Fashion now catered for the young, alongside music and art to create a sense of freedom and happiness. In the early 60’s there was one name that changed the face of fashion for good, Mary Quant. In designing collections in relaxed styles in bold colours for the everyday woman, Mary Quant opened her own shop, Bazaar. Quant then discovered the mini skirt and filled her store with these and typical styles of the time including the a-line mini sleeveless shift dress. Prices at her King’s Road store were affordable and she was popular in enticing young people inside with interesting and eye-catching window displays. Mary Quant spoke in 1966 how “Snobbery has gone out of fashion, and in our shops you will find duchesses jostling with typists to buy the same dresses.” By the mid 60’s Carnaby Street and Chelsea’s King’s Road became synonymous with the young and fashionable. They were the equivalent of today’s Oxford Street (on a smaller scale) and East London’s Brick Lane. London at this time was branded the home of the ‘swinging sixties’ a fun and happy comparison to the couture tailoring seen in Paris and Italy. By the late 60’s a variety of fashion boutiques were available, providing trends and styles to suit the young subcultures of the Mods and Rockers. The Mods idolised English bands such as the Beatles and dressed in clean-cut, classy attire compared to their rival Rockers who loved rock n’roll, black leather biker jackets and of course their greasy motorbikes. Clothes designers praised this modernity and introduced space-age metallics in boxy dresses, goggles and white patent go-go boots. This trend was mixed with primary colours, inspired by Pop Art to experiment with shape and psychedelic prints. Shape didn’t stop with clothes either; women’s eyes were made bigger and bolder with the use of kohl, mascara and false eyelashes against pale foundation on the skin and lips. Hairstyles were also shaped into a neat bob or a ‘wedge’, created by hairdresser Vidal Sassoon. Young people also took influence from fashion magazines, especially when photographer David Bailey paired up with model Jean Shrimpton to spread magazines such as Vogue with the latest styles shot in casual poses. Another influential model at the time was Twiggy; with her child-like frame she carried off the miniskirts, short plastic raincoats, shift dresses and colourful swing coats of the decade. Many, if not all of these trends are used as inspiration for the designers that deliver on the catwalks today. Anne, 62, a retired care worker, described the sixties as her favourite decade, her most loved outfits from the era were “My green ¾ length leather jacket. Hipster trousers/jeans. Mini shift dresses with tights instead of stockings and suspenders.” Inspirations at the time included “Cathy McGowan the presenter on Ready Steady Go, Twiggy, Mary Quant and Dusty Springfield for panda eyes and pale lipstick.” With her favourite places to shop being, “London boutiques, the West End, Fenwick’s and C&A.”

Disco diva 70’s
The 70’s were a decade of experimentation, giving more variety with new styles and cuts to a young, fashion-conscious crowd that had emerged in the 60’s. The late 60’s hippie culture had extended into the 70’s with bell-bottom trousers and jeans, tie-dye vests and shirts and fringed suede and leather pieces at the height of fashion. The boho era saw the emergence of Eastern paisley prints, cotton flared “loon pants” and three lengths of skirts and dresses, the mini, carrying on its fame from the previous era, the midi and the maxi. By the late 1970’s, celebrity glamour, club nights, show business and Hollywood movies created the arrival of disco fever. Satin trousers, jumpsuits, hot pants and platform boots that glittered, sometimes garishly, with sequins and rhinestones, were all the rage. One place which stored all of this under one roof was Barbara Hulanicki’s Biba, which started as a small shop in Kensington in the 60’s and soon expanded into an old department store on Kensington High Street. Each floor had its own theme and was a palace of great wealth and design that became a tourist attraction overnight. Kate, 51, a receptionist from Essex described her favourite fashion era as the seventies. Her favourite outfits? “My French cut, high-waisted, flared trousers, Sterling Cooper jackets, gypsy tops, platform boots and hot pants.” Her inspirations at the time included “Jean Shrimpton of course, but mainly the styles I saw on the street.” At a time of great fashion variety she shopped in “Stacey’s in Ilford selling expensive French womenswear, the West End and Biba.”

Fitness first 80’s
The 80’s took a more body-conscious approach to fashion trends. The exercise and fitness look was one that anyone could carry off; whether you broke a sweat was beyond the point. Fashion got physical, so much so that Olivia Newton John would be proud. Lycra cycling shorts and leggings were teamed with leotards or cropped sweater tops. It was the ultimate lifestyle choice, where Converse were swapped for Nike or Adidas. Later in the decade saw the rise of androgynous styles, broadening the shoulders of the female figure and oversizing the whole look. Women were aware of the change in equal opportunities made available to them and therefore wanted to reflect their advances in the image they portrayed. Donna Karen and Thierry Mugler were some of the first to showcase these designs, bearing oversized shirts, sweaters and capes, as well as over-structured shoulder padded blazers and coats. Princess Diana, a huge icon in the eighties, was characteristically elegant and graceful, but was also in favour of this trend and was seen many times sporting a shoulder padded blazer or bow tie. Women were dressing for success, with apparent logos including Chanel’s interlocking c’s showing their new worth. The rise of the supermodel was apparent also to feature in catwalks and campaigns for these designer brands. The girls had tall, lean figures; here models such as Claudia Schiffer, Cindy Crawford and Naomi Campbell were at their prime. Hairstyles included short boyish styles, and makeup was barely there, though eyebrows were just as angular as the decade. Throughout this era the growing emergence of punk rock also influenced Britain, with Madonna and Cyndi Lauper becoming trendsetters. The eighties was a time to go wild, with crazy coloured hair, chains, pink leggings and leg warmers worn with Converse or Dr. Martens, a look which took heed from the fitness trend. Slogan t-shirts also made an appearance, with Katherine Hemnit being the major designer to start the trend. Often slogan’s reflected politics or anti-war campaigns at the time, with some even converting to designer logo’s such as Nike’s ‘swoosh’ tick or the Medusa head seen at Versace. At the time, icons included Debbie Harry of Blondie, whose slogan tees; quirky attire and platinum blonde hair were all influential. Vivienne Westwood also revived the punk look with her fashion collections, especially her use of tartan, black lace, leather and erotic designs.

The forgotten 90’s
This decade if often the least thought of when the words ‘fashionable decade’ are mentioned, but the most laughed at in terms of fashion faux pas. In the late 1980’s and early 90’s, hip-hop clothing reflected the genre in music, particularly rap and urban lifestyles. The trend took inspiration from the fitness and athletic looks seen in the early 80’s, but became more oversized with baggy tracksuit bottoms and brightly coloured, shiny nylon and polyester shell suits. Another faux pas was the grunge era, fashion’s interpretation of the heavy rock ‘n’roll music played by bands such as Nirvana. Marc Jacob’s and Anna Sui were at the heart of this trend in particular. They sourced high quality fabrics only to present to their consumers a dishevelled; ‘I’ve just rolled out of bed and put on the first things I could find’ look. The trend was a failed concept, unlike the androgynous and punk looks seen in previous eras; it was just a mismatch of impractical garments. Advances in technologies such as computers and mobile phones caused fashion to reflect high tech chic. Thierry Mugler, Alexander McQueen and Hussein Chayalan took on the role as fabric artists, using metals, glass and moving parts to create their runway pieces. Even though they were highly inventive, unlike the thrown together look that was grunge, the designs were still highly impractical for the everyday woman to wear. One of the few inspirational things that came out of this era was Kate Moss, a model whose frail exterior caused great contrast to the lean figures of the supermodel age.

The Noughties and the era of celebrity
Firstly, the noughties did not come without extending the fashion faux pas from the previous decade. With the rise in counterfeit goods came the ‘chav’ subculture and London was no longer seen as the fashion capital. Gold chains and sovereigns rings were paired with marketplace knock offs such as Burberry print caps and sportswear tracksuits and trainers. In contrast to this trend came the Goth look. Inspired by the punk and grunge trends before it, wearers would sport heavy, dark make up with full length leather jackets, prom style dresses or corsets and brothel creeper shoes seen in the punk era; all noticeably, in the colour black. As Britain moved into the mid-noughties however, celebrity culture increased, and so did the confidence of the everyday woman to look just as good as those in the magazines. Designer trends on the catwalk were being replicated on the high street at rapid speeds, so everyone could indulge in the celebrity looks for considerably less. Preppy looks, including designer polo tops, checked shirts and designer jeans with a new cut – the skinny, were at the height of fashion. Celebrity collaborations also arrived with the likes of Kate Moss for Topshop, realising how influential she was to potential consumers. And celebrity looks didn’t stop here, hairstyles also changed with the popular ‘Pob’ cut (the Posh/Victoria Beckham bob) and jet-black hair in backcombed, voluminous beehive styles as seen on the late Amy Winehouse.

Today’s teens
Today, British fashion is a mixed affair, taking influence from previous eras and revitalising these into new trends and designs. In the past few years we’ve seen the rise in military styles, taking influence from war eras with trench coats and combat boots. Wet look leggings and jeggings have taken inspiration from the fitness and athletic eras. However the most revolutionary fashion eras of the 60’s and 70’s will always be focused on and revived. Today, we see playsuits and jumpsuits, maxi dresses, fringing and dip dye rather than tie-dye, all with connotations of the hippie era. Also, in contrast with the noughties, we’ve seen an increase in designer collaborations rather than celebrities, with Mary Katrantzou for Topshop and Versace for H&M. Fashion icons such as Lady Gaga and Katy Perry have also influenced eccentric fashions, sporting unusual, artistic and futuristic pieces of clothing, as seen in the 90’s with high tech chic. The high street has replicated these sculptural designs in the form of shoulder padding and peplum tops, dresses and skirts. River Island has also re-launched their Chelsea Girl brand. This was the name the company once traded under on King’s Road during the sixties, seventies and eighties. They use their heritage to update vintage inspired pieces and dig into their archives to re-launch some of their once favourite pieces. Furthermore, it is now commonplace to shop in vintage stores to find one off pieces from previous eras. More than ever we are striving for individuality, where customisation has been extremely popular as well as reconstructing vintage garments. One brand, The Ragged Priest has already seen the limelight after doing just this. They adorn vintage Levis jean shorts and leather biker jackets with spiked studs. A take on the punk look, this has been seen on the likes of Jessie J and Rihanna. Jade, 21, a jewellery designer from London says the teens have been her favourite decade. “At the moment I’ve just bought a pair of reworked- vintage, dip-dye studded shorts; these will go with a simple logo tee, some statement jewellery and a fringed cross body bag.” Her inspirations so far in this era have been “Alexa Chung, Jameela Jamil and various Tumblr fashion blogs.” In this decade she shops “mainly at Topshop and its vintage concession brands. For vintage designs that have come back into fashion, including shorts, beaded denim shirts, jewellery and bags I go to Brick Lane.

Overall we’ve seen a dramatic change in fashions through the decades. The styles of some, especially those from the swinging sixties, hippie and punk looks, have stayed with us today. Designers continue to do what they have done for many years, looking at past eras, what people are wearing on the street and what is happening in society to reflect these concepts into new designs. Today, we are also striving for individuality, sourcing vintage items from our favourite eras and customising or reinventing them into a look that will suit the current time. Every past trend has been inspirational to the designs seen on the catwalk to date, even the fashion blunders such as the shell suit or ‘chav’ attire will influence designers to avoid or reinvent those looks.

Fashion timeline2

Sale Buys: Grab a bargain

I’ve finally given myself a break from the onslaught of essays and exam prep I’ve been bogged down with. It’s been getting me down so I thought I’d pop out and hopefully find some bargains; knowing the Topshop spring sale launched yesterday too!

Here are just a couple of things I found:


Topshop Metal Clasp Hooded Coat RRP £85 – Bought for £10!!


I know spring sale items are, of course, mostly last season, especially coats. Yet with the awful, april shower weather we’ve been having recently, I’ve been looking for a simple hooded coat that can be thrown over a spring look. I saw this coat in my local Topshop concession in Debenhams. I always find that these concession stores are slightly out of touch from main stores and can be tired and forgotten about. Therefore, they usually have more unique pieces or things that have sold out largely elsewhere. I was browsing through the sale rails yesterday and this piped oxblood coat caught my eye. The colour reminded me of The Kooples ad which was always popping up last year. Isn’t Karolina’s whole outfit just to die for?:


The Topshop coat is perfect to throw on top of a strawberry ice cream shade blouse or shirt and a leather pleated mini for these showery days. It also looks great done up or open, which is useful when the sun makes an appearance for all of five minutes! The clasp fastenings are very unique and I cannot wait to upload a photo of me actually wearing it, as the photo above just doesn’t do it justice.

My second find was an unusual belt I found in the River Island sale. This sale has been running for around 2-3 weeks, so I was really surprised when I found this snake and jaguar/cheetah head gold belt in amongst the snowman socks and knitted berets.

Gold Snake and Cheetah/Jaguar buckle skinny waist belt RRP £18 – Bought for £3!!

I love these belts so much as I enjoy mixing and matching them around the waist with skirts or dresses. I remember when I first purchased one of these skinny waist belts. Anyone remember Angel Jackson’s Jaguar belts? I think this was around four years ago, when Cheryl Cole and her Girls Aloud clang wore them with pride at the Brits. If you do not remember here are a few snaps:

Angel Jackson Jaguar Chain Belt

Girls Aloud sporting their Angel Jackson belts at the 2008 Brit Awards.
Source: FabSugar

I remember it was River Island I visited to grab my own Angel Jackson style belt. They made their own horse chain belt rather than the jaguar version and I received so many compliments when I wore it.

My final find was a lovely black pleated leather skirt in an East London vintage shop. I’ve been after one for such a long time, I’d missed out on the Primark and H&M versions that look amazing on some of the Tumblr girls! Every time I looked they were always sold out or failed to produce my size. So when I found this vintage beauty (even better!) I was gutted when the size was too big for me. After a long deliberative process I bought the size 14 skirt, even though I’m a size 8. The skirt was selling for £10 (bargain!), so surely I could have it taken in for around half of that? I trotted off to my local dressmaker to see if they could quickly work their magic, “No, the material will ruin our machines.” Oh – nice, I thought, really helpful. And with that response, I put my own dressmaking skills to good use and dusted off my household sewing machine. This is the result:

Did I do a good job? Take that stingy dressmakers!

I will be posting new photos in the next couple of days with me wearing all of the items above, so stay tuned!

Finally, just a little something to add to my wishlist. Topshop Alibi Mid Ankle Boots. Waaaaw I’m crazy about these things, they make your feet look so small and cute. The grey verson went into the sale at £35 but I’m really after the black ones. I’ve tried them on everytime I visit the store but I just can’t bring myself to part with £78, especially now the sister pair have more than halved in price. I’ve thought about buying the grey ones and dying them black, not too sure if this will be successful and I’m yet to find a pair in a size 5. So ladies, grab a bargain whilst you can!

Topshop ALIBI Mid Ankle Boots in Grey

WANT!

Topshop ALIBI Mis Ankle Boots in Black

London’s top 10 fashion stores

Discover what makes London one of the world’s most fashionable capitals with a trip to any of these top 10 shops. From designer department stores to East-end boutiques, each has something special to offer this season.

10.   Zara W1 –   an au naturel indulgence

This shop captures the purist trend perfectly this season from window to in-store. Silver glittering palm trees remind you that summer is on its way, where mannequins dressed in a fresh, clean, minimalistic theme makes it a classy one.

Sheer white blouses, peach and monochrome trouser suits and off-white peplum shift dresses form part of the sharp silhouettes for their spring/summer selection.

The brand has also made a new adaptation to their hit A/W shopper bag, with the latest design at half the price and large enough to fit all those summer essentials.

If you want sophisticated chic, then this is the place to go.

9.       Religion E1-  rock the urban vibe

A monochrome exterior prepares you for the general colour palette of Religion’s designs, but not the edginess and creativity inside. The industrial style fittings and large Union Jack flags surround the rails of clothing, fuelling inspiration from British heritage, rock and roll and individual style.

Oversized statement tees, tie dye leggings, distressed denim and fringed leather jackets are the norm here, mirroring the young, urban lifestyle of an audience it is attracting.

The brand provides for both sexes and has recently launched unique fragrances for him and her.

8.       Rokit E1 – immerse in vintage devotion

If cropped tie-front shirts, recycled Levi’s 501 jean shorts, 50’s tea dresses and silk scarves are just a taste of what you love, then this vintage store is perfect for you.  The brand boasts a wide collection of fabulously sourced, one-off pieces dating back to the 40’s.

The window displays are stunning and are changed regularly, taking a vintage twist on current season trends. Vintage props such as telephones and typewriters are also used around the store to define the brand’s quirky character.

The store’s layout can sometimes feel rather cramped, with bags and shoes stacked high on the walls surrounding the rails of vintage treasures. Prices are often on par with high street brands, which is acceptable when the chances of finding any of these gems in your local charity shop is highly unlikely.

7.       Tatty Devine E2–  the queen of kitsch

Delve into the heart of East London with Tatty Devine who specialise in handmade, Perspex designer jewellery. The brand is popular with the likes of Katy Perry, Claudia Schiffer and Helena Bonham Carter.

A classic black exterior leads you into a world of creativity, with large glass cabinets showcasing the many designs on offer. The store also has a quirky pink piano floor and oversized Perspex designs suspended from the ceiling. Originally known for their heart plectrum, anchor and name designs the brand has expanded, with more inventive jewellery ranging from £6-£300. The dinosaur necklace is the latest design, based on the skeleton at London’s Natural History Museum. Their designs are thoughtful and unique, no wonder then that so many have tried, and failed to copy the plastic fantastic styles.

The boutique also stocks extra trinkets by like-minded designers, including tote bags, greetings cards, books and magazines.

6.       H&M W1 – top-notch fashion at affordable prices

Recovering from Versace’s collaboration of explosive colourful print, H&M have opted for spring’s picnic chic, with pastel and neutral tones. Worn denim, paisley print playsuits, beige floppy hats and peach ballerina shoes are a must whilst soaking up the sun this season.

H&M hasn’t totally neutralised its palette however, pops of colour can be found in a handful of pink blazers, orange jeans, purple satin tops and jewel-toned accessories.

The menswear floor boasts a towering David Beckham silver statue surrounded by the star’s bodywear collection. Homeware and childrens clothing is also available.

Catch the sensual Italian Marni for H&M line in selected stores from 8th March.

5.       The Kooples E20–  couples bond over effortless Parisian style

Derived from the classic trend of ladies stealing their boyfriend’s blazers and shirts, the French label focuses on sourcing couples to unite for fashion.

The Kooples’ male and female collections complement each other, with strong tailoring for men, and androgynous yet elegant styling for women.

The boutique has a minimalistic setting, with only one long rail either side of the space. Where only one size of each item is displayed, the store reflects the grace in their designs.

The label refuses to follow trends or even make them. Instead, they rely on the simplicity in reviving vintage cuts and classic silhouettes which resist the tests of time. The pricing of the label shows that they present investment pieces rather than one season wonders.

4.       ASOS.com – fashion at your fingertips

At the heart of online fashion retail, this season, the brand’s ‘pick n mix’ collection looks at Louis Vuitton and Prada for inspiration. Awash your pins with sugar rush shades this season with an array of candy coloured denim.  Fizzy sherbet lemon, pale pinks and sky blues are regulars, so if you adore pastels then this is your store. ASOS has a large advantage over others like it, with an extensive list of designer and high street brands all under one roof.  The store is also great for discount offers; including free next day delivery every Thursday to grab your garms before the weekend starts. Try out ASOS Marketplace too, a world of users selling and buying vintage clothes, new designs and pre-loved items.

3.       River Island E20– an emporium of prints

A crowd of brightly coloured, tropical prints mirroring those seen at Versace greet you at River Island. Bicycles with silk scarves floating from the handlebars surround mannequins clad in the brand’s Miami trend, waiting to be peddled along a sunny beach strip.

Beyond this, the first floor showcases a range of candy coloured skinnies and purist 1950’s dresses.

Chelsea Girl, the name the shop once traded under, has become a permanent label with reinvented vintage designs from the 70’s.

Moving upstairs is the menswear range and the ladies’ accessories boutique.

The brand has seen a total revamp, rolling out a new logo, in-store design and digital shopping technology first seen at Stratford. This includes an impressive Tweet Mirror where you can pose in your favourite outfit and upload a photo instantly to Twitter.

2.       Selfridges  W1A – the fashion kingdom

A clothes horse for the Bond Street luxury boutiques, if you’re looking for international high-end labels all in one place then Selfridges is where it’s at.

Always taking pride in their window displays, this month the fashion hub has taken on the creative genius of 15 ‘Bright Young Things’, each with their own window of inspiration. The windows promote the concepts behind each collection which can be found in-store.

Designer accessories greet you at the ground floor’s main entrance. Pop-up shops, women’s street fashion, beauty and fragrance are also available on this floor.

Selfridges’ ‘Words Words Words’ concept convert’s the lower ground floor’s ultra lounge into a library, with helpful presentations and workshops held too.

The second floor plays homage to women’s designer galleries. This transformed space features fabulous installations alongside classic, marbled architecture which curates the latest exciting designs from fashion houses worldwide. More womenswear travels to the third floor with the guilty pleasures of the shoe gallery and salons. Childrenswear is also available on this floor with menswear and homeware on the first and fourth.

1.       Topshop W1A – spellbinding creations when designer meets high street

This season Topshop Oxford Circus is promoting NEWGEN in its windows and in-store. The brand has partnered up with designers they have supported in the past ten years, from Christopher Kane to Meadham Kirchhoff, to create a collection of 20 tees and jumpers.

Meanwhile the store, ever famous for their designer collaborations, is a-buzz with Mary Katrantzou floral mania.

Topshop boasts many floors, the first producing an eclectic mix of accessories. The ground floor presents the spring collection, from petite and tall, to the brand’s Boutique and Unique ranges. Make sure you visit the lower ground floor too, not only for the to-die-for heels and vintage concession brands, but treat your tresses to a designer blow dry or polished manicure. The brand’s Edgware outlet store is a hidden gem, where last season’s items are heavily discounted and buy one get one free.