Rihanna for River Island at LFW

After interning at the River Island press office back in July last year, I was lucky enough to be there when the story first broke that Rihanna would be collaborating with the brand. I knew the hype surrounding it back then was huge, so with the announcement of a London Fashion Week show ahead of the collection’s March release, this wasn’t about to die down anytime soon. When I was invited back to help out with the run up to the LFW show I couldn’t contain my excitement, but I knew that a lot of hard work would have to go into pulling off what is a first for the brand and RiRi herself.


The show was situated in The Old Sorting Office, a large warehouse space which catered for the 90’s youth-inspired collection perfectly. This wasn’t to be your conventional catwalk; instead a higher viewpoint was used with several multi-lit podium frames which models would weave in and out from.

Faces on the front row varied from numerous magazine editors to Jaime Winstone, Mollie King, Zara Martin and Laura Whitmore to models of the moment Cara Delevingne and Jourdan Dunn both sporting items from the collection.

The spring collection was made up of jersey maxi lengths with thigh high slits, long sleeve crop tops, varsity jackets, utility denim and jumpsuits in a palette of blacks, greys, navy and a hint of neon yellow. Close up details included shirts tied round the waists of jumpsuits and mid-length skirts, whilst knotted fabric were focus points on t-shirts and mini dresses. The summer collection combined more sheer and satin fabrics with a brighter palette of oranges and reds and prints such as stripes, dark florals and dip dye. Depicted by street-style youth, accessories included rucksacks and snapbacks bearing gold embellished logos, thigh high military boots and biker-chic ankle boots.

Here is a photo diary of my time at the show:

The goody bags on the front row that I helped make up

The goody bags on the front row that I helped make up

The navy jumpsuit seen on Rihanna last month

Dip dye off the shoulder crop top with skater skirt - love this look

Dip dye off the shoulder crop top with skater skirt – love this look

Applauding Rihanna after the show

Applauding Rihanna after the show

You can watch the full show here:


Rihanna and Cara



RiRi and Cara amongst the madness backstage

RiRi and Cara amongst the madness backstage


Me and Chloe at the after party

Me and Chloe at the after party

I also grabbed one of the goody bags I made up, here is the contents:

Large tote, poppercorn, dogtags with USB, bracelet, Bumble and Bumble spray, Nude by Rihanna perfume, Vita Coco drink

Large tote, poppercorn, dogtags with USB, bracelet, Bumble and Bumble spray, Nude by Rihanna perfume, Vita Coco drink

Thank you River Island PR!


My More! magazine shoot


If you’ve picked up a copy of More! this week then you’ve probably seen little ol’ me on the ‘How would you wear’ page.

The River PR girls put me forward for it, and I of course jumped at the chance.
The feature is all about five girls working in the fashion industry, styling up the same one item in their own individual way.

The shoot took place at SNAP studios on New North Road, all I had to do was bring my wardrobe of clothing and accessories to style up this River Island embellished vest:


This little number isn’t in stores yet so I was excited to see it and style it up in my own way. I put this mood board together and took it with me to give the More! junior stylist, Zoe Kozlik, an idea on how I wanted to look.


It was great to get my hair and make up done, I sooo wish I could re-create this look everyday!




After around two hours I was ready to go, dressed in a head to toe River Island look- embellished vest, black leather-look skater skirt, studded DMs, leopard rucksack and spike bracelet. My hair was big and bouncy and my make up minimal with a flick of eyeliner.

It felt strange posing in front of a photographer and at first I found it difficult to think of a new pose after every flash. However, I soon became more relaxed and the photographer was great in helping me change a foot or an arm to get the right shot.




It took just five minutes to whittle down one hundred photos into one final shot, and I was really happy with how it all turned out!
After this I was asked a few questions on my style and the look I had put together that day. I also chose a few images of items which matched the style of my outfit.

I was told the issue would be out the following Tuesday and here it is:


With love, Joanne x

Cheap as chips

Grab these bargains while you can ladies!

Floral print bow back dress

This River Island dress has been a popular favourite of mine since it launched in stores and online. It was first featured in the brand’s Style Insider magazine where I fell head over heels with their ‘flora’ trend. I’ve tried it on many a time, but always failed to part with its £60 price tag. So at the weekend when I noticed it was on promotion for a mere £25 (that’s £35 knocked off the original price guys!) I was stunned and there was no doubt in my mind whether to buy it or not.

The dress has many features, firstly, a very Mary Katrantzou-inspired floral print. Florals are of course, perfect for summer (that’s if we ever have one here in miserable Britain!) but also very versatile in what you can wear with them, dressed up or down.

Secondly, the dress sports a padded shoulder, which I particularly love, and a large bow across the back. The creates an even prettier effect on such a structured dress.

This floral number is also made with an excellent quality of materials, it is thick to give the dress its structured shaping but is also very well lined, with tulle to boost the cocoon/tulip effect.

The £19.99 Zara messenger bag you’ll love – steal!

Zara have ceased to fail me with their accessories for a long while. I absolutely love them. The quality is never hindered in place of style, which I find with other high street brands. I am one of many, who fell for the big and beautiful A/W shopper last year, and have been craving another Zara fix to carry on my arm. So when I came across this messenger bag online, I couldn’t believe the price. My instant reaction told me that maybe the bag was a not-so-nice to touch plastic bag that wasn’t much bigger than my hand. How I was proved wrong.

I visited my nearest store and this cheap as chips bag was irresistable. The grey colour is my favourite and is as soft as it’s touch which rather resembles an elephant’s skin. The rose coloured gold fastener and handle links compliment the rest of bag too. Once the bag is filled up, it sits extremely well by the waist, and is also large enough to use as a work/school bag. After being utterly suprised by the quality for such a price tag, I nabbed myself one, and so should you!

Floral & pastel co-ordinates

I’ve been searching for a floral co-ordinate set for a while now. I know Topshop has a beautiful shorts and blazer set, as well as River Island. These can however, be quite pricey, with blazers ranging from £45-70 before you’ve even considered the shorts to match. So you’ll believe me in saying that I was truly surprised when I came across Matalan‘s website today, where I could bag a pastel daisy print blazer with matching shorts for just £25!! The blazer has been reduced from £20 to £14 and the shorts, £16 to £11. The only downfall- the blazer was sold out in my size online, and when I checked back a few hours later the whole page ceased to exist. I’m going to visit a store tomorrow and hopefully they will have some left! If not I’ll be gutted I missed out on such a great bargain and might have to just settle with the shorts.

Here is a little moodboard featuring the co-ordinates and what I’d like to dress them with:

Floral & pastel co-ordinates


I got bored recently and decided to get drawing some outfit inspiration. As seen previously in my peplum post, I used the white River Island peplum top as my core piece, paired with tropical print jeans and colour block heels to complete the look. I haven’t done this in years, so I am a bit rusty, but hopefully I’ll carry on to do some more drawings when I have the time.

Please let me know your thoughts.

Also, if you would like to use my drawing for any purpose, please do request to do this as this is my own work.

(I apologise for the quality of the image, my scanner is on the blink!)Peplum with a floral jean